6 Steps to Personal Branding; 3 Important Reasons you should consider branding yourself

  

Why Branding is important?

I love blogging about Self help and ideas that enhance self and how we interact with each other.

Throwing in a bit of personal insights to me is a form of self expression.

Blogging is quite a competitive space and there are blogs been churned out everyday.

But I had my reasons, As I mentioned earlier. This blog has helped me express myself and reach out to people with my opinion.

I believe Personal Branding is also an essential part of Personality Development. We cannot just develop ourselves and not focus on marketing it.

I know Marketing and Sales need some sort of PR of its own. 

People normally think of Marketing as just something that gets business and bring in cash. It does, but it is the lifeline of a business.

It is about satisfying needs and wants effectively through products and services in exchange for value.

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You run a business, you work as a professional. People know you and interact with you or you could say with your brand.

They have some expectations from you. They have certain impressions of you.

How about managing this effectively? How about branding it?

Branding is about building trust and delivering on promises made besides the public image. 

Why can't you do it?

Leave a legacy...Pursue excellence

You could start out in a small way. Let me share with you 6 Steps researchers say can help you get started.

But before that some important terms you need to understand.

Some Definitions and lingo

What is a Brand?

"A brand is a name, term, design, symbol or any other feature that identifies one seller's goods or service as distinct from those of other sellers."


What is Self-development?

Self-development is "the growth or improvement of one’s qualities and abilities."


What is Impression management?

"How someone presents themselves, such as the way they look, act, and treat other people. The general impression that a person presents to the public."

Urban Dictionary (lol, it was a good explanation)

Let us learn about Personal Branding; let us see its basics after we have understood understanding the definition and terms regarding the subject. 

6 Steps to Personal Branding

Personal Branding is a process that starts with you.

Lol, Obvious one Chris, It got to be 'yourself'. But how much do you understand you.

You have to define yourself as a Professional, A Person who has something of value to offer.

Branding can be an important part of your Professional success.

According to a Research Paper published in Medical Reference Services Quarterly, There are 6 Steps to Personal Branding,

(1) taking an introspective look

(2) understanding the brand that may already exist

(3) developing your personal brand mantra

(4) crafting your physical footprint

(5) creating your digital footprint, 

and (6) communicating your message

Brand promise value and performance and so does your Personal Brand.

3 Reasons for Branding Yourself

So Let us look at 3 Reasons you should consider it

1. Standout from the Competition


Bring out your uniqueness

Competition grows everyday, Professionally it can be difficult.

Help people understand what you stand for.

It not only helps you but it also helps others too.

Personal Branding will shine a focus on your plus points.

2. People, People and People

Impression management is an art 

You will be surprised to know how many people check you online.

If you are on LinkedIn have a look at the number of people checking your profile.

It is important, don't think 'Who cares what other people think of me'. We are social creatures, believe me you do care.

If you are in a job, business or without a job consider it. Learn and read about it.

You could simply subscribe to our Free Newsletter for content like this 👇🏼📫.


3. Opportunities

Practice and hit your target

There are opportunities everywhere, you never know how things may turn out.

Yes, you can leverage yourself to showcase the best in you.

Personal Branding can be used to seize opportunities at work or business.

It is a really useful tool to build your path to success.

In Conclusion

I would say Personal Branding is more than just making a noise, it is about pursuing excellence while letting people know about it.

In the future posts, I shall go deeper into each of these 6 Steps. Do check this space.

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Ciao! See you in the next post...

Reference

^Personal Branding: Building Your Pathway to Professional Success, Jodi L. Philbrick &Ana D. Cleveland, Medical Reference Services Quarterly, Volume 34,2015- Issue 2

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