Featured

4/Learn/custom

7 Powerful Elements to add Authenticity to your Personal Brand, A Short Guide

March 24, 2021

Authenticity and your Personal Brand



Do you remember the time when you read about your favourite celebrity in Magazine? Or that Page 3 article covering the latest gossip about them. 

Nowadays, Social media platforms have changed the way we communicate. 

It has helped us relate more to people we idolise. It has helped us connect with people we met and would like to know.

This has put an important need for understanding people. The need to see who they are. The need for authenticity has become highly essential.

Social media platforms have transformed the people who influence others into brands. Authenticity has a huge role in building powerful Personal Brands.

You could check some of my Blogs on Personal Branding,


Comment and Share your opinions on Personal Branding. 

What is a Personal Brand?




We all know and relate to different brands every day. We buy and patronise various goods and services. They add value to our lives. These brands come with a unique identity and promises.

We grow to love and hate these brands. Personal brands are influencers, people we know and associate with something unique. 

This could be a service they offer. Some Entertainment value they bring or plain admiration that we have for them.

Personal Branding is the process of creating personal brands. Authenticity is one such element in Personal Brands. 

There are other elements like Vision, Personality, Differentiation etc.


Authenticity as a Part of Branding

Faking it may be useful but when done badly it can backfire

I am sure some of us have been to an Education Fair. We go to hear some of our favourite speakers. 

We walk through aisles of many universities lined up into stalls. They promote the latest courses on offer. It's an experience that makes you think about possibilities.

Similarly, when we meet people for business or play we try to create the best impression of ourselves. 

We try to market ourselves and that's awesome. When we are online whether on Facebook or Linkedin we are doing the same thing. We are creating an impression. Most of us understand that.

Faking it may be useful but when done badly it can backfire. We can be perceived to be inauthentic. 

Authenticity can be a force that shows the person behind the brand. It peels away the veneer of the image to bring a bit of 'You' to your brand.

There are benefits to doing this, People learn to trust you and over a period of time even perceive you as a leader. 

So if you are churning out great content on Makeup or Sport or anything else. People learn from you and this adds value to your brand.

I would like to share some elements that build authenticity.

7 Powerful elements of Building Authenticity:

Any Questions regarding Personal Branding?

Please share any queries or questions you have on Personal branding.

You can also comment on what you think about this blog.

Honesty:

Honesty works



This is an obvious one. We know the importance of honesty. 

But some may wonder how sensible it is, to be honest. Honesty is an important part of Authenticity. People are relating to you and not just the idea of you.

Clarity of our values and what we are offering is important.

We need to be clear about our brand values to build authenticity.
 

Understanding People:

Understand others by understanding yourself



Who are we communicating to? Communication is not unidirectional. 

We need to understand others. What they think, what they feel? 

These questions are important. This will help us communicate effectively with them. 

If you have certain principles and values that define you, so do people. Understanding people can help you serve them better, this, in turn, builds authenticity.

Communication:

Marketing can be as simple as speaking to someone



Communication is essential and it is not only about creating viral content. 

It can also be engaging with people. Understanding their problems and needs. 

We must try to see how can we add value. Bombarding people with messages is pushy and not needed. 

Listening is also an important part of communication. We can get great ideas and useful feedback while we listen and engage with our audience.

Clarity:

Check this article, Click here


What are you doing? What are you about? You need to be clear about how are you relevant to the people you are serving. This requires clarity. 

Let me explain it with an example If you are a working professional. People who need your product/service would want to know how it serves them. 

If you can guide and help them with understanding to meet these needs. You become relevant. 

Relevance adds to the building of authenticity, but it all starts with Clarity. Being clear about what you do and who it benefits.

Personality:

We can listen and learn

You are a person. Show the human side of you. You don't need to be plastic, you can be yourself whilst understanding others. It's okay to be you.

Be clear about how relevant you are to serving people you relate with. We all have shortcomings and so do you. But we can listen and learn, it's okay to show that side of you.

The benefits are tremendous, you don't need to fake it. You listen and get feedback that helps you learn. You understand how to serve people better by being yourself.

Uniqueness:

You are Unique and believing that is a Choice



So you offer a service or you entertain people. Too bad other people do the same. But is that something to worry about? 

Of course not, You can bring something unique to your audience.

This does not need to be strikingly different. It needs to be something that does not recreate the wheel but adds something different that helps people.

Consistency:

Things can be Difficult, Don't give up



All major brands and influencers have not become brands overnight. 

They all share consistency as a unique trait. 

Be consistent, keep engaging and sharing ideas with people.


In Conclusion


Social Media has democratised influence and helped us network better. But Authenticity and being real is something we all value.

I have shared 7 elements that I feel would really add value to you and your audience by building authenticity to your Personal Brand.

"Case Study on Building an Authentic Brand", Coming Soon.

Check my Instagram page, @officialchriseducator, Let's connect!


References:

https://www.forbes.com/sites/forbescommunicationscouncil/2019/11/22/15-critical-elements-of-authentic-brand-communication/?sh=2b4c292328b8

https://digitalwellbeing.org/new-brand-authenticity-scale-released-how-authentic-are-you/

https://www.chiefmarketer.com/the-art-of-authenticity-in-branding/

https://www.researchgate.net/publication/263442915_Brand_Authenticity_Towards_a_Deeper_Understanding_of_Its_Conceptualization_and_Measurement


[full-width]

Happy Women's Day, 3 Women who inspire the best in me and one of them is my wife

March 10, 2021
Women who inspire me
Women who inspire me


 
Yes, you might be thinking Women's Day is over. Chris, you are late. I must confess every day belongs to you. Carpe Diem! 

But having said that I must say looking back the women I know have been an inspiration to me.

It is amazing how people we know can share such an influence on us. 

I think we need days and moments to stop and reflect on the impact people have on us.

Influencers in our lives

Our Personal Influencers: our loved ones

We all have a circle of influence. It may be big or small. But it is important.

I once read while studying about EQ (Emotional Quotient) on the importance of choosing at least 15 people to have in our lives.

Among those 15 people, Women of course share a huge role in my life.

I see people who share lives with us and mentor us as Real Influencers we have. They may not be perfect but they are there to guide us.


My First Influencer

When I see people face family pressure for choosing a different religious or spiritual path. I think it should not be like that.

 

The first person we know (for most of us) is our Mother. My mother has been a huge influence on my life.

She would never influence the way we thought about things. We all (The Dias's) have a kind of free spirit.

I seem to like the only conservative at home. My mom has been very accommodating. As a person, I have been exploring spirituality for years.

My Mom supports that and has never confronted me and treated me like a pariah. There has rarely been a confrontation on this point. Maybe a concern, but absolute freedom. I love my mom for that.

When I see people face family pressure for choosing a different religious or spiritual path. I think it should not be like that. The family should continue to love and support the person.

It's not that my Mom endorses my religious or spiritual views but she dialogues and tries to hear me. That's so encouraging and I love my Mother for it.


One of the Reasons I love Entrepreneurship

When I look back I remember her and it encourages me to give my best. 

 

My Grandmother was an entrepreneur. She started a Small Business in Mumbai. She was a student when she came to Mumbai.

She has always been someone I look up to for inspiration. I am sure wherever she is, She is wishing the best for me.

She would take me to Church every day. I would play as a child in Church, lol it was so awesome. She would feed me fruits and tell me Biblical stories and stories about our Family.

She would share her experiences and the difficulties she faced. It was one of the best days of my life.

When I look back I remember her and it encourages me to give my best. It shows me the value of working hard and being resourceful. She showed me the importance of mentoring and sharing life with people.


My Better Half



I have been married for the last 6 years. Wow, it been a long time for me. 

My wife is one of the people who know me quite well. She is my closest friend, partner and thoughtful critic (I hope she doesn't kill me for saying this).

We all need someone to keep us grounded. She as a person has been a constant support. She has shown me a different side to life.

She is not so dogmatic about life and passionate about Teaching. During the pandemic, she would stretch herself to give her best to her students whilst being with child. She would just give her best to her work (and for me that is truly inspirational).


The Long list


My Sister, my Aunties, my close friends, and a whole host of colleagues and students have been there for me and I am ever grateful.

This blog would never end and they have been a source of inspiration and help when I needed it. 

Does this mean I have no issues with any of the above? Not at all. The problem is we fail to realize our idols are Humans too. We put them on pedestals and when they falter we demote them.

I must say all of the 3 women I mentioned are as human as Human can be. But there is a value that people and life can bring. We must acknowledge that.


In Conclusion

Women are loved and they have added tremendous value to our lives. Down the ages, they have been a source of Joy and tremendous progress.

I always wanted to say this. I think this is the power of blogging that even a video can't capture. The ability to just express freely. Once again Happy Women's Day!

In the comments section please share about the women who have inspired you.

 [full-width]

Chris Educator's Top 10 Affirmations on Gratefulness for building a positive attitude and patting your own back

February 22, 2021

Do you encourage yourself? Funny thought, right!

Why Affirmation?

 When I got the results I was surprised I actually got the score I had aimed for. 

How many of you have seen 'The Secret'? Let me start by a small confession. I just don't buy the idea of the law of attraction. Before you skip this page, Please wait I shall share some reasons why I don't believe it.

But regarding Affirmations, I think there are good reasons to believe it (is effective). Let me share a testimony. I could have started by listing my reasons, but I think a testimony will capture much more about how I feel. 

It was during my Grade 10 exams, I had read an article on tips for preparing for examination. Yes, Students do read and believe ideas you share (So we must be careful while sharing ideas).

This article suggested that affirmations and visualization had helped people achieve great results. I tried it everyday but not very seriously. During the day casually I reminded myself about my goal to achieve a good grade. Sometimes I would even dream about it. 

When the exams approached me, things and people just supported me and things really worked out. I got the right material for studying and my parents really supported me. It was a great experience. When I got the results I was surprised I actually got the score I had aimed for.

So did that convince to practice Affirmations and visualizations, Lol, actually no. But I do use it sometimes. But what interests me more is that how it works and its effectiveness.

What are Affirmations? Please explain. 

Affirmations are positive statements


Okay, Let me explain affirmations and what they are. Are they just repeating statements? Do they have magical powers?

So here it is, What is an Affirmation? According to Mindtools.com, "Affirmations are positive statements that can help you to challenge and overcome self-sabotaging  and negative thoughts. When you repeat them often, and believe in them, you can start to make positive changes."

affirmations and visualization had helped people achieve great results. I tried it everyday but not very seriously. During the day casually remind myself about my goal to achieve a good grade.

So they are simple positive statements that you repeat to yourself. They are not negative statements. I know it was quite obvious. A lot of us may not realize, how we talk ourselves into negativity. I know it feels fake or just an exercise in self deception.

Patrick Bet-David from Valuetainment puts it like this, He calls it a 'Future truth'. Just Think about it, why should it be a present reality to use it as an Affirmation. It could be something that you strive for and dream about. These affirmations can be seen as an exercise in Self Motivation.

We can also use Affirmations to build a spirit of Gratitude. This has tremendous benefits.


Being Grateful and How it matters



According to Researchers, Joshua brown and Joel Wong in the Article, 'How Gratitude changes you and your brain' Gratitude has tremendous benefits.


In their research, they discovered that it has mental benefits and it also has positive effects on the brain. It can be used as an 'effective beneficial tool'. Please do read the article.

It can have a great benefits in your personal life, relationships and understanding others. It helps us see the positive in our lives. Rather than just building on the positivity it helps by reminding us of the benefits we are receiving from various situations, things and life in general.

Woo woo and the known

The science behind the 'Law of Attraction' is highly questionable. They try to use Quantum Mechanics and then use that as a spring board to tie it with affirmation and give it magical powers.

I don't see why they should build such a big claim on limited evidence. Quantum Mechanics is a science and there is scope for learning a lot more information. This can transform technology. But to claim that it would attract riches and good health is largely unproven scientifically.

Yes, I must say if you have a spiritual or religious connection to the theory than the topic would need to be approached from a different route. I don't see the connection it has with Science and how is different from Psychological benefits

Here is an interesting article by Ashley L. Peterson where she explores the question if Thoughts vibrate, Check it here.

Reasonable Use of know facts

Affirmations are not inherently magical


I believe in the reasonable use of facts ( and let me add experiences). I am not saying that we should discount spiritual experiences, but I do believe we must practice a certain level of healthy skepticism.

We know about the psychological and practical benefits of practicing Gratitude. We can now start by actually writing our own Gratitude statements.

Some tips to write your own Gratitude Statement:
Step 1: Write it in the 1st Person.
Step 2: You could begin the statement with 'I am'.
Step 3: Avoid using negative statements or words.
Step 4: Write them down.
Step 5: Read them aloud to yourself.

You create a gratitude journal, Please check this article on  Creating your own Gratitude Journal.

My Top Affirmations for Gratitude

  1. I am filled with thanksgiving.
  2. I am grateful and thankful.
  3. I am grateful for a good sleep, job etc. (add the Benefit you enjoy) 
  4. I am grateful for all of my successes.
  5. I am grateful for all of my mistakes and failures.
  6. Thank you for this New day.
  7. Today I will have an attitude of gratitude.
  8. I am grateful for everything in my life.
  9. Today I will have an attitude of success.
  10. I am grateful for all resources I have.
In Conclusion

It can be surprising how simple practices and strategies can enhance life. Self Development is a personal journey.

Practicing gratitude is just not a virtue but also a healthy practice that can enhance your mental and overall health.

I send out regular emails sharing additional content on Self Development and updates. Please do subscribe by using this link.

Do Share & Comment on How you practice Gratitude!

References

Study on Affirmation

Positive Affirmation by Actualized.org

Reasons to Practice Gratefulness

Power Ideas on Experience your Daily Miracles

[full-width]

Short time away from blogging, A few words on what's been happening

February 16, 2021

Been under the weather

The year 2020 was a tough year for a lot of us. For some of us it may been a year of painful experiences. For some a year with new beginnings or even a year of just connecting with dear ones.

For me it has been a year well spent. I had time to connect with family. Towards the end of this year we were blessed  with a baby, 'Caiden'. I have had joyous moments and moments full of shit. But looking back I think it was worth it.

This year started on a blessed note. I got to spend a lot of time with my wife, my daughter and our new born child. It was awesome. But this year has also given moments to stop and reflect. I love such moments. Personally I have committed myself to learning and sharing ideas. That's what this blog has been about.

I have completed more than 50 articles on this website. It was a long journey. I have some plans to grow this personal blog and offer some more goodies. I hope to start a Fresh Newsletter. I currently I am hosting one on Gumroad. You just need to signup and you receive exclusive posts.

It has been fun creating and sharing personal blogs. This month I was busy with a lot of things. Recently I was working on two blogs, but I got sick with flu. I quarantined myself and avoided contact with people. Just a way to be safe and keep people safe. I shall be posting these posts very soon.

See you soon, friends. Be positive, learn something new and share it here. It will be great to interact and explore new ideas.

[full-width]

 

The Art of (taking) Short breaks and why you need one right now?

January 19, 2021

 


Photo by Karolina Grabowska from Pexels


Surfing the Net and Taking Breaks

Net surfing is a favorite pastime for a lot of us (lol, Now I feel less guilty). I came across this youtuber Joshua Fluke. 

I must say it is a very interesting video where he talk about work culture and a software that literally sneaks on people.



I am not going to discuss about the video, you can check it out. But what got me thinking through this video was about work culture.

Besides the bad side of Work Culture, there are positive sides to it. One thing this current situation has taken from us is this one thing that I loved about 9 to 5 jobs, that is taking a break.

Imagine a Software that monitors you every 5 minutes that's horrible. Coffee breaks was one of the important moments in my work life.

I really enjoyed it, it was like a short vacation but only for a couple of minutes. Nice and hot coffee with myself or sometimes a colleague. It was simply phenomenal.

Vacations and Short Breaks

Vacations can be short

The joy of small things can be something really big. I think even during this situation when most of us work from home, we need to remind ourselves that we need to take some timeout.

Please don't think this is unproductive time. You are human, sometimes creativity and problem solving require you to do things differently. Taking a break can be one of them.

So does every break need to be a vacation that is 3 days long to a small coffee break. I think it depends.

It depends on factors like work life balance, your mental health and how you balance personal relationships.

Evaluating these areas of your life can be an important step. Next step would be trying to see the importance of dealing with negative stress.

Work Stress and living

Every Work has it's share of Stress

Every work comes with it's share of stress. We need to strategize ways to deal with it. Just because you are working from home. It does not mean you are balancing you work and life.

Check this article from The Hindu that talks about the stress of working from home.

It does not mean you have no stress. Taking short breaks can be a nice way to deal with stress.

Now the important question. What does one do on a short break?

Here are some ideas you could use:

  1. Have some Coffee (Lol :))
  2. Have some Tea
  3. Take a short walk
  4. Sprint 
  5. Do a stretch
  6. Meditate
  7. Pray
  8. Repeat your affirmations
  9. Evaluate your day
  10. Plan for the Next day
  11. Write an article or a blog related to your work
  12. Research on a topic that interests you
  13. Message your loved one
  14. Tweet
  15. Don't Check social media
  16. Read some scripture or any book or person that inspires you
This is not a comprehensive list.

The art is in how you understand your needs and respond to it. Years ago, when I decided to shift from yo-yo diets to dealing with my personal problems. I took a break and it really helped me see the important things in my life.

Even nowadays as a Self employed Educator and Blogger, I see the importance of short breaks. It has helped me tremendously.

Conclusion

Productivity is important as it is the value we add to this world. Being productive with the other faculties we have and our own personal life is equally important.

Take sometime out and refresh yourself. You deserve it. I hope you liked this post.

Please do comment how you spend your coffee break, I will meet you in the next Blog. Ciao!

Have a Happy Learning Day! Jai Hind! [full-width]


Powered by Blogger.